You can find my review of Reinventing You book HERE.
This event is free and open to the public.In many ways Stand Out How to find your breakthrough idea and build a following around it, by author and personal brand expert, Dorie Clark, is a natural follow-up to her first book. You’ll leave this talk with plenty of inspiration and ideas!Ĭopies of the book will be available for purchase. In each chapter, after detailing what’s needed, she then poses a series of questions intended to prompt some careful thinking and a eureka! These days, as she says, it’s no longer optional to develop and promote your expertise this provides an almost painless way to uncover and build your brand.” By examining and interviewing both well-known and nearly famous entrepreneurial thought leaders, from Seth Godin and Dan Pink to Paco Underhill and Peter Shankman, Clark adds immense credibility to her methodology and heightens the reader’s interest.
Consultant and author Clark (Reinventing You, 2010), having identified and implemented her own expertise as a strategic marketer, tackles the topic as a process, explaining, step by step, how to recognize your own value, cultivate expertise, and put yourself out there. Yet no one quite understands how to create, develop, and nurture it or how to monetize the breakthrough idea(s). “Thought leadership is probably one of the most misunderstood and overused phrases in business, whether in or out of the consulting industry. Here’s the booklist review for Stand Out: (That link is to the paper book, but we also own it as a book on CD.) Join us in the community room on June 1 at 7pm when Dorie will speak about her new book, Stand Out: how to find your breakthrough idea and build a following around it.
Now she’s back with a new book and will be back at the Robbins Library! You may remember Dorie Clark from her 2013 visit when she came to speak about her book Reinventing You.
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